Gift Card Programs
The transition from paper gift certificates to plastic cards has been a tremendous success for retailers the last several years, and the trend is still on the rise. Now a major source of retail revenue, prepaid cards serve as both a profit center and a valuable marketing tool. Gifting private label cards creates new customers for retailers as recipients enter stores to redeem their cards. Research has shown that a high percentage of customers redeeming prepaid cards spend more than the value of the card.
Gift card programs continue to succeed, and retailers, transaction processors and distributors have learned the importance of data integrity and security, as well as the appearance and marketability of the products themselves. The Gift Card Mall concept has proven very successful, giving customers many choices of gift cards in one location rather than having to go to each individual business to purchase a specific card.
StoneHouse is a leading producer of gift cards, with a diverse product line that suits the needs of all types of retailers. From a simple CR80 card or one piece hang tag, to a card affixed to display carrier or secure gift card package, StoneHouse has the right solution for your specific application. We are licensed to produce all of the major patented gift card products. We are very experienced working with transaction processors including Comdata®, First Data, Fifth Third Bank and others. We also work very closely with the primary gift card distributors; Blackhawk Network and InComm®.
Gift card production and packaging requires very stringent quality controls due to the strict data requirements of both retailers and distributors. At StoneHouse, quality is a primary focus. Our reputation for providing products of excellent quality is well known throughout the industry. We are a trusted supplier for many of the nation's largest retailers. Dedicated personnel and equipment comprise our Quality Assurance Department that focuses 100% of its' time and effort insuring that all products are produced to exact specifications. We are one of very few companies that has passed the rigorous InComm® certification process.
Our experience and expertise means that you don't have to worry about coordinating all of the complicated details of data and activation. StoneHouse has the relationships, people, equipment and technology to help you grow and maintain a successful gift card program. Not only can we stock your own store displays, but we can help you expand your program into gift card malls as well. We take pride in being the easiest card provider to work with, and serve as your partner and consultant, not just a manufacturer. Whether you're launching a brand new program or transitioning from an existing supplier, we make it simple and seamless.
Please contact us today for more information. We look forward to hearing from you!
Capabilities and Technology for Gift Card Programs:
- Printing: high quality lithographic or digital printing of cards and carriers
- Personalization: high resolution bar codes and numbering, magstripe encoding
- Security: scratchoff security labels, tamper evident carrier wrap designs
- Packaging: affixing of cards to carriers, complicated matching, folding and gluing, shrinkwrap bundling, sequence labeling